Cold Call Bible Sales Blog
The Cold Call Process
Posted on: June 4 2013
Art is a process, not a product. (MaryAnn F. Kohl, award-winning author)
Cold Calling is an art. It’s my chosen art and form of self-expression.
Logic indicates that if art is a process, and Cold Calling is an art, there must be a Cold Call Process. Indeed, there is.
Every Cold Call consists of 3 distinct stages:
Value of Validation
Posted on: April 29 2013
You have heard me talk before about empathy as one of the keys to forming a genuine connection with anybody, including (and perhaps especially) potential clients. I’d like to take it a step further today, and explore the value of undivided attention and validation as integral ingredients to building a lasting relationship.
The Dirty Little Secret to Influencing Purchasing Decisions
Posted on: April 11 2013
Some people laugh through their noses. If you've ever spent time around children (or been one yourself) it's inevitable that you've sat through Mary Poppins at one point or another. Mary, although the ultimate snob, makes a very good point when she sings about laughing mid-movie. Some people have a twittery laugh, others a chuckle, or as Bert puts it "some only blast" (it sounds better in Bert's English accent than in my Dutch-accented English.) The two of them jointly come to the conclusion that everyone has d
Gratitude and Tenacity
Posted on: February 24 2013
The merits of Cold Calling against referral selling. Whether to email or call your prospect first. To catch your potential client during business hours or on his cell while he’s heading home. Whether or not your new CRM system should be web based. Paper or plastic.
“They would either kill me with my children, or I could give them my children to be killed and I would be set free. I wanted to be killed with my children.”
Google+ Debate Results and Review: Does Cold Calling Still Work?
Posted on: February 13 2013
I recently had my first Google Hangout experience, encouraged by the well respected panelists in the recent discussion "Does Cold Calling Still Work?" Admittedly technologically - ahem - challenged at times - I wasn't sure how this Google Hangout thing was going to work, but to my surprise and delight, it was a piece of cake.
Don't Fake it or You'll Never Make It
Posted on: February 7 2013
Fake it till you make it. Smile when you dial. Anyone who has joined a telemarketing team or has been employed in an entry level sales role for any period of time has listened to a well intentioned yet poorly equipped sales manager drone on at the Monday morning meeting utilizing these two outdated quips.
A Case Study for "Ugly" Social Media Success
Posted on: January 31 2013
Color me impressed. And I'm not that easy to impress. Guilty of being a bit of a Facebook junkie, something unusual showed up in my feed late last year and my FB obsession couple with a genuine interest in marketing caused me to click. An American friend of mine was asking me to vote in an Ugliest Window Contest. Now, I've been exposed to blogging contests, graphic design contests and (thank my lucky stars) wet T-shirt contests, but an ugly window contest was an anomaly.